![The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download](https://images.slideplayer.com/39/10951305/slides/slide_2.jpg)
The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download
![What is marketing? The Concept of the Marketing Mix by Neil H. Borden - Marketing, Advertising & Content Tools What is marketing? The Concept of the Marketing Mix by Neil H. Borden - Marketing, Advertising & Content Tools](https://marketingadvertisingcontent.tools/wp-content/uploads/2020/04/What-is-marketing-Mix-Neil-H-Borden.png)
What is marketing? The Concept of the Marketing Mix by Neil H. Borden - Marketing, Advertising & Content Tools
![The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one. - ppt download The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one. - ppt download](https://images.slideplayer.com/35/10361918/slides/slide_2.jpg)