Lego store New-York: personalization and phygital on the agenda
![LEGO Store on 5th Avenue New York City offers a brand-new feature: Brick Lab [News] - The Brothers Brick | The Brothers Brick](https://s3-us-west-2.amazonaws.com/media.brothers-brick.com/2021/06/The-LEGOR-Store-Flagship-on-Fifth-009-1024x683.jpg "LEGO Store on 5th Avenue New York City offers a brand-new feature: Brick Lab [News] - The Brothers Brick | The Brothers Brick")
LEGO Store on 5th Avenue New York City offers a brand-new feature: Brick Lab [News] - The Brothers Brick | The Brothers Brick
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![LEGO Store on 5th Avenue New York City offers a brand-new feature: Brick Lab [News] - The Brothers Brick | The Brothers Brick](https://s3-us-west-2.amazonaws.com/media.brothers-brick.com/2021/06/LEGO-Store-5th-Avenue-cover-640x335.jpg "LEGO Store on 5th Avenue New York City offers a brand-new feature: Brick Lab [News] - The Brothers Brick | The Brothers Brick")
LEGO Store on 5th Avenue New York City offers a brand-new feature: Brick Lab [News] - The Brothers Brick | The Brothers Brick
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