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ALS Ice Bucket Challenge: Why it worked and what social media marketers can learn - TechRepublic
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ALS Ice Bucket Challenge Research: What We Know About ALS
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CASE STUDY: The ALS Ice Bucket Challenge – The Deviant Prodigy
The 'Ice Bucket Challenge': A case study in viral marketing gold - Digiday
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CASE STUDY: The ALS Ice Bucket Challenge – The Deviant Prodigy
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From splash to backlash: in defence of the ice bucket challenge | South China Morning Post
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The Ice Bucket Challenge and the Power of Social Media
ALS Ice Bucket Challenge showcases the power of social media as it funds landmark scientific breakthrough | The Drum
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The ALS Ice Bucket Challenge: Social Media at its Best – Social Media for Business Performance
Ice bucket challenge: what are the lessons for marketers? | Media & Tech Network | The Guardian
What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge - Pressgrove - 2018 - International Journal of Nonprofit and Voluntary Sector Marketing - Wiley Online Library
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/cdn.vox-cdn.com/uploads/chorus_image/image/64772090/605679608.jpg.0.jpg "The Ice Bucket Challenge and the pitfalls of viral charity - Vox")
The Ice Bucket Challenge and the pitfalls of viral charity - Vox
PDF) Viral Ice Buckets: A Memetic Perspective on the ALS Ice Bucket Challenge's Diffusion
