Gillette backflips on 'toxic masculinity' with new firefighter ad | news.com.au — Australia's leading news site
![Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity'](https://www.thesun.co.uk/wp-content/uploads/2019/01/NINTCHDBPICT000461920742.jpg)
Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity'
![GILLETTE CEO thinks Getting WOKE & Going BROKE was a "Price Worth Paying" after $8 Billion LOSS - YouTube GILLETTE CEO thinks Getting WOKE & Going BROKE was a "Price Worth Paying" after $8 Billion LOSS - YouTube](https://i.ytimg.com/vi/v9Z9LiobvmE/sddefault.jpg)
GILLETTE CEO thinks Getting WOKE & Going BROKE was a "Price Worth Paying" after $8 Billion LOSS - YouTube
![Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times](https://twt-thumbs.washtimes.com/media/image/2019/01/14/Gillette_shaving_c0-0-1784-1040_s1770x1032.jpg?c294dac7175ae21614196f07df84c38d59bd3507)