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McKinsey & Company - The influence of Generation Z—the first generation of true digital natives—is now radiating outward, with the search for truth at the center of its characteristic behavior and consumption
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Gen Z and tech dependency: How the youngest generation interacts differently with the digital world - Jason Dorsey
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Digital-Native Gen Zers Have Yet to Fully Embrace Podcasts. Networks Have a Plan to Fix That: Influencers - Morning Consult
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BANKING AND PAYMENTS FOR GEN Z: These digital natives are the next big opportunity - here are the winning strategies | Business Insider India
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