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The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible | South China Morning
![First Chanel, now Louis Vuitton – will prices of more luxury brands go up after losses during coronavirus lockdowns? | South China Morning Post First Chanel, now Louis Vuitton – will prices of more luxury brands go up after losses during coronavirus lockdowns? | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/methode/2020/05/15/cead9d80-9656-11ea-ae0d-0e69ba128e68_image_hires_161813.jpg?itok=rYwLLS6a&v=1589530716)
First Chanel, now Louis Vuitton – will prices of more luxury brands go up after losses during coronavirus lockdowns? | South China Morning Post
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