![How Shein beat Amazon at its own game – and reinvented fast fashion | Fashion industry | The Guardian How Shein beat Amazon at its own game – and reinvented fast fashion | Fashion industry | The Guardian](https://i.guim.co.uk/img/media/67882509560d64101167a6a736b15ead8b882817/3_0_10225_6138/master/10225.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=19df9041cd9b85dd1d15f9b0645064b0)
How Shein beat Amazon at its own game – and reinvented fast fashion | Fashion industry | The Guardian
![Amazon.com: Mens Funny I am Engineer Lets Assume I am Always Right Tee Shirt : Clothing, Shoes & Jewelry Amazon.com: Mens Funny I am Engineer Lets Assume I am Always Right Tee Shirt : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/610vvsvTyzL._AC_UX342_.jpg)
Amazon.com: Mens Funny I am Engineer Lets Assume I am Always Right Tee Shirt : Clothing, Shoes & Jewelry
![Amazon.com: Amazon Essentials Men's 2-Pack Regular-Fit Short-Sleeve V-Neck T -Shirt : Clothing, Shoes & Jewelry Amazon.com: Amazon Essentials Men's 2-Pack Regular-Fit Short-Sleeve V-Neck T -Shirt : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/71vLt2XyihL._AC_UL1500_.jpg)
Amazon.com: Amazon Essentials Men's 2-Pack Regular-Fit Short-Sleeve V-Neck T -Shirt : Clothing, Shoes & Jewelry
![Amazon.com: Amazon Essentials Women's 2-Pack Slim-Fit Short-Sleeve Crewneck T-Shirt : Clothing, Shoes & Jewelry Amazon.com: Amazon Essentials Women's 2-Pack Slim-Fit Short-Sleeve Crewneck T-Shirt : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/71s+m+l7WbL._AC_UX342_.jpg)