![Attendees photograph the new Adidas Boost at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT Stock Photo - Alamy Attendees photograph the new Adidas Boost at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT Stock Photo - Alamy](https://c8.alamy.com/comp/2CMM75P/attendees-photograph-the-new-adidas-boost-at-the-product-launch-in-new-york-february-13-2013-reutersbrendan-mcdermid-united-states-tags-business-sport-2CMM75P.jpg)
Attendees photograph the new Adidas Boost at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT Stock Photo - Alamy
![Eric Liedtke, (C) Head of Performance at Adidas, shows the new Adidas Boost sneaker at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT Eric Liedtke, (C) Head of Performance at Adidas, shows the new Adidas Boost sneaker at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT](https://c8.alamy.com/comp/2CJ7TD9/eric-liedtke-c-head-of-performance-at-adidas-shows-the-new-adidas-boost-sneaker-at-the-product-launch-in-new-york-february-13-2013-reutersbrendan-mcdermid-united-states-tags-business-sport-2CJ7TD9.jpg)
Eric Liedtke, (C) Head of Performance at Adidas, shows the new Adidas Boost sneaker at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT
Experiential marketing: How Adidas celebrated the launch of Ultraboost 20, Marketing & Advertising News, ET BrandEquity
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